Shikhara is an alternative asset management firm founded by seasoned professionals with over 125 years of combined experience in Asian markets. As they prepared to enter the market, they needed a brand that would establish credibility with global institutional investors, while reflecting their deep local insight and long-term conviction.

Starting from the ground up, I led the naming, brand strategy, and narrative development. “Shikhara”, meaning peak in Sanskrit, captured the firm’s positioning as a vantage point: a blend of clarity, elevation, and grounded perspective. This idea shaped the entire identity system, from logo and personality to website, investor presentations and communications.

The result is a brand that balances confidence with composure and designed to communicate sharp thinking, rigorous discipline, and institutional trust across all touchpoints.