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I’m a multi-disciplinary Designer, Illustrator, and Artist working at the intersection of strategy, storytelling, and systems. With a master’s degree in Graphic Design from the National Institute of Design, Ahmedabad, and a background as a Chartered Accountant, I bring a rare blend of business insight and design thinking.

 

Over the past 7 years, I’ve worked closely with founders and business owners to craft brand and business strategies for companies ranging from early-stage startups to multi-million dollar enterprises.  As an illustrator, I tell stories through visuals that are rich in emotion, texture, and meaning, from children’s books to brand campaigns.

 

I team with expert designers, experienced design studios and talented in-house teams to deliver the best quality of work;  Whether I’m building brands or illustrating ideas, I aim to create work that resonates and endures.

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I’ve worked with top design studios across strategic, creative, and collaborative roles.

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IndiDesign

Business Development, Project Management, Strategic & Creative Direction for Brand and Business consulting

Head-Strategy & Design

Jan 2020 - Present
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Lemon Design

Graphic Design, Identity Design, Illustration, Packaging Design, Publication Design, Research and UX Design.

Graphic Designer

Mar 2019 to Dec 2019
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DyWorks

Branding, Business Design, Research, Strategy, Business Presentations

Strategy Intern

2017 & 2016 Summer
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Valuelabs

Business transformation - Business Design, Design Strategy and Management Consulting for high value clients in India, USA & Europe.

Design Strategist

Mar 2020 - Oct 2020
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Centre of Gravity

Human centred consulting with experience in immersive research, trend forecasting and business analysis

Strategy Intern

Sep 2017 to Jan 2018
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The Sign

Graphic Design & Illustration

Design Intern

Jul 2014 to Aug 2014
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Guest Speaker - Design Management

National Institute of Design

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Visiting Faculty - Design Thinking and Research

Teesside University / Vishwaniketan Institute of Design

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Visiting Faculty - Consumer Research

Srishti Manipal Institute of Art, Design and Technology

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Visiting Faculty - Research Methodology

United World Institute of Design (UID)

"It's always a joy to work with Pallavi. Always brimming with enthusiasm to bring all her talent to the table. Have seen her grow from being a graphic designer to an excellent brand strategist and design thinking professional. Her strength lies in her deep research driven approach and effective translation of all the consumer insights into delightful design solutions. She is tremendously versatile with her wonderful illustration abilities and always keen to take the design projects to the next level. She is a team player and always willing to explore creative possibilities with an open mind."

Ragesh Warrier  

CEO, Founder at The Sign - Strategic Branding & Design

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