
I’m a multi-disciplinary Designer, Illustrator, and Artist working at the intersection of strategy, storytelling, and systems. With a master’s degree in Graphic Design from the National Institute of Design, Ahmedabad, and a background as a Chartered Accountant, I bring a rare blend of business insight and design thinking.
Over the past 7 years, I’ve worked closely with founders and business owners to craft brand and business strategies for companies ranging from early-stage startups to multi-million dollar enterprises. As an illustrator, I tell stories through visuals that are rich in emotion, texture, and meaning, from children’s books to brand campaigns.
I team with expert designers, experienced design studios and talented in-house teams to deliver the best quality of work; Whether I’m building brands or illustrating ideas, I aim to create work that resonates and endures.
I’ve worked with top design studios across strategic, creative, and collaborative roles.
Independent Consultant
Design partner to my clients
Creative Director
2023 - Present
Valuelabs
Business transformation - Business Design, Design Strategy and Management Consulting for high value clients in India, USA & Europe.
Design Strategist
2020
Centre of Gravity
Human centred consulting with experience in immersive research, trend forecasting and business analysis
Strategy Intern
2018
IndiDesign
Business Development, Project Management, Strategic & Creative Direction for Brand and Business consulting
Head-Strategy & Design
2020 - 2025
Lemon Design
Graphic Design, Identity Design, Illustration, Packaging Design, Publication Design, Research and UX Design.
Graphic Designer
2019
DyWorks
Branding, Business Design, Research, Strategy, Business Presentations
Strategy Intern
2017 & 2016 Summer
Guest Speaker - Design Management
National Institute of Design
Visiting Faculty - Design Thinking and Research
Teesside University / Vishwaniketan Institute of Design
Visiting Faculty - Consumer Research
Srishti Manipal Institute of Art, Design and Technology
Visiting Faculty - Research Methodology
United World Institute of Design (UID)









