I am a designer, illustrator and artist with an instinct for strategy and a background that doesn't fit neatly into one box — a Chartered Accountant who trained at the National Institute of Design, Ahmedabad, and has spent seven years doing work that sits somewhere between business thinking and creative making.

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I work with founders, leadership teams and institutions to build brands that start from the inside out — grounded in what an organisation genuinely is, before thinking about what it should look like. That work spans strategy, identity, campaign, UX and production, across India, the USA, Europe and Asia.

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Alongside that, I illustrate — books, campaigns, visual worlds. It is a different kind of making, and one I take just as seriously.