
I’m a multi-disciplinary Designer, Illustrator, and Artist working at the intersection of strategy, storytelling, and systems. With a master’s degree in Graphic Design from the National Institute of Design, Ahmedabad, and a background as a Chartered Accountant, I bring a rare blend of business insight and design thinking.
Over the past 7 years, I’ve worked closely with founders and business owners to craft brand and business strategies for companies ranging from early-stage startups to multi-million dollar enterprises. As an illustrator, I tell stories through visuals that are rich in emotion, texture, and meaning, from children’s books to brand campaigns.
I team with expert designers, experienced design studios and talented in-house teams to deliver the best quality of work; Whether I’m building brands or illustrating ideas, I aim to create work that resonates and endures.
I’ve worked with top design studios across strategic, creative, and collaborative roles.
IndiDesign
Business Development, Project Management, Strategic & Creative Direction for Brand and Business consulting
Head-Strategy & Design
Jan 2020 - Present
Lemon Design
Graphic Design, Identity Design, Illustration, Packaging Design, Publication Design, Research and UX Design.
Graphic Designer
Mar 2019 to Dec 2019
DyWorks
Branding, Business Design, Research, Strategy, Business Presentations
Strategy Intern
2017 & 2016 Summer
Valuelabs
Business transformation - Business Design, Design Strategy and Management Consulting for high value clients in India, USA & Europe.
Design Strategist
Mar 2020 - Oct 2020
Centre of Gravity
Human centred consulting with experience in immersive research, trend forecasting and business analysis
Strategy Intern
Sep 2017 to Jan 2018
The Sign
Graphic Design & Illustration
Design Intern
Jul 2014 to Aug 2014
Guest Speaker - Design Management
National Institute of Design
Visiting Faculty - Design Thinking and Research
Teesside University / Vishwaniketan Institute of Design
Visiting Faculty - Consumer Research
Srishti Manipal Institute of Art, Design and Technology
Visiting Faculty - Research Methodology
United World Institute of Design (UID)









