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Fourlion Capital

Brand Strategy, Identity Design and Website for an institutional investment management company shaped by conviction, clarity, and the quiet power of long-term vision.

CLIENT

Fourlion Capital

YEAR

2023

TEAM / CREDITS

Fourlion Capital is an India-focused investment firm driven by deep research, concentrated conviction, and an unwavering belief in the long-term. My task was to craft an identity that reflects the strength of its philosophy and the quiet confidence of its leadership.

Rooted in Fourlion’s four core values ie. clarity, conviction, pride, and patience, I created a visual system inspired by the emblematic Ashokan lions. The mark balances heritage with restraint, carrying institutional weight while remaining sharp and contemporary. Typography and layout are purposeful, designed to communicate trust without spectacle. A minimal, confident colour palette reinforces the company's calm, decisive stance in a volatile market.

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